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David Beckham Buys Into Guild eSports

June 30, 2020

- Grant Whittington

Guild eSports, a division of Blue Star Capital’s London-based portfolio, has announced its official global launch. Exciting too is that Guild is co-owned by legendary soccer star and respected sports personality David Beckham, and what’s more, has none other than former Blizzard Activision big-game powerhouse Charleton Curtis in the executive driver’s seat. Curtis is of course the famous mastermind behind two of the world’s biggest league-games ever released, namely Overwatch and Call of Duty.

Guild eSports will play its first competition come this fall, which competition will include games such as FIFA (EA Sports), Rocket League, and Fortnite. Guild by way of an official statement released a little over a week ago, revealed its official premier status alongside select details regarding its proposed approach to competition-format competitive eSports.

A Focus On Talent Development

The focus of its modus operandi, said Guild, will be the use of a “traditional academy” model of developing up and coming players. Talent scouts will be tasked with sussing out athletes for the purpose of joining the Guild eSports team, after which accepting athletes will be provided with coaching and league-specific training aimed at further developing their existing skills.

As for Curtis, it has now been confirmed that he announced his official departure from Blizzard as recently as only a day ahead of Guild’s big-launch announcement. And as far as graphic artistry and design are concerned, the task of ensuring visual dexterity and professional presentation will befall none other than the artist behind the Palace skatewear label, the one and only Fergus Purcell. The Palace skatewear mastermind will also be responsible for the development as Guild as a brand, as well as with the design and growing of team Guild eSports’ lifestyle line of apparel.

Guild To Become The New Standard

But according to Derek Law, who is the chairperson of Blue Star Capital, there is nobody quite as excited about the launch of Guild than soccer star David Beckham himself. Known for his passionate commitment to training and personal development, on as well as way from the soccer field, Beckham is most excited about helping to shape and coach young eSports athletes as part of a superb new mentorship program. And Law is right on the money in his declaration of Beckham’s leading involvement finally cementing for good the cross-over between traditional league sports and eSports.

Guild eSports will, in Beckham’s own words, seek to set a whole new standard in supporting up and coming young players and talent as they pave their way into the future. Beckham described Guild as a brand wholeheartedly committed to the nurturing of talented young players as they progress on their individual paths to eSports greatness. Determination, said Beckham in Guild’s announcement, is a quality alive in the athletes of this present day, and it’s a pliable characteristic Guild intends on developing into competitive greatness.

Lifeline To An Entire Industry

It’s by now well-known a fact that eSports did in recent times provide a lifeline like no other to a struggling sports world. The very nature of competitive video gaming dictates that it is able to forge ahead beyond where major league sports have been able to go. Physical distancing is no hurdle to an activity fully adaptable to such an extent that it can be exclusively played, hosted and even supported online.

The result has been that of several major sports leagues having recently adopted eSports competitions as a way to remain connected to their fans as well as to their individual athletes. Examples are the NBA’s 2K League and the eNASCAR iRacing Pro Invitational Series.

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