bet365 Terminates Telebetting

June 11, 2020

- Grant Whittington

Telebetting (telephone betting) is a concept completely alien to many modern-day sports bettors. And its exactly because of a significant decline in overall interest in wagering bets by making use of a telephone, that industry online gambling and sports betting giant bet365 has now confirmed having officially terminated its telebetting product in its entirety. Telebetting, announced bet365 by way of an official press release, is today viewed more of a legacy service that what it is considered a modern-day bettor solution.

The famous operator first launched its telebetting product back in 2000. This was during the same year the Coates family first established the brand we now know as bet365. Telebetting was at the time a popular means for wagering bets – following the golden sports betting age of the 80s and 90s, during which the telephone was one of only a few options available for the purpose of wagering bets. The advent of online options and the internet obviously changed all of that for good.

Expenses Not Justifiable

GVC Holdings’ Ladbrokes and Coral brands are now officially the only two remaining big-bettor brands still offering telebetting services. A handful of smaller independent bookies continue to offer telebetting to customers, but these sportsbooks represent a small minority.

bet365 has explained its decision to terminate telebetting as being a logical next step following its failure to justify upholding staffing levels for an extremely limited and even practically outdated market. Bettors were at the time of bet365’s announcement provided with the assurance that the operator’s customer care teams were ready and waiting to assist with transferring amounts in credit held in their telebetting accounts, to a digital bet365 player/bettor account.

The operator has also confirmed having successfully relocated its entire telebetting staff profile to other internal bet365 positions.

Betting On Colorado, US

The operator is in the meantime clearly keen on expanding its presence within the sports betting market, and especially so within the US sports betting market. A focus on overall US expansion led to news late last month of a new partnership between bet365 and Colorado-based Century Casinos. More details regarding the partnership have since emerged, including its 10-year timeline and the fact that the Colorado land-based operator will manage and operate a digital betting website as well as a mobile betting app under the umbrella of the bet365 brand.

According to information recently released by the sports betting giant, Century has already secured a master licence that authorises the brick-and-mortar operator to offer sports betting services and products to local Colorado bettors and sports betting enthusiasts. bet365 has however still to officially pass through the application process in order to secure the necessary state approvals and licence.

US, eSports, The World

This is obviously not bet365’s first foray into the booming US sports betting market. It made a first point of entry last year when it launched an online sports book in pilot-state New Jersey. It did so on the back of a partnership with the Garden State’s Hard Rock Hotel & Casino Atlantic City.

bet365 is furthermore also keen to enter the exciting world of competitive video gaming, also known as eSports. The operator as recently as May inked a significant new partnership with eSports and sports betting supplier SIS, and precisely toward this end. SIS as a result now delivers its own proprietary eSports wagering product to bet365 and its players. The mentioned product focuses specifically on purpose-built online sports books product lines and offerings.

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