Ex-pro football Ivory Coast star Didier Drogba is sports betting operator 10bet’s new global ambassador. Its all being made possible by the roll-out of a new two-year partnership by the operator and its considered one of the hottest new brand associations to have hit sports betting planet.
The star will be promoting the 10bet brand in the UK as well as in some spaces beyond and recently announced the newly formed partnership on his personal social media page. In addition to taking centre-stage in global marketing campaigns, Drogba will also be appearing at special in-person events hosted by the esteemed operator.
Promo-Ads Coming Soon
Drogba announced his involvement in a special video compiled by the star himself. In the video he comments on the reasons behind his decision to become involved in the 10bet campaign and says that what he appreciates most about the operator is its commitment towards responsible gaming and betting practises.
Formalities aside, he also commented on how much fun it had been to shoot the promotional videos and advertisements, which the star said will be available for the viewing very soon. Drogba is an esteemed figure in the world of football and sports in general and a brand association of this nature is considered to be a true high-value commodity in the world of pro-sports. 10bet will without a doubt reap the fruits of its labour in acquiring one of football’s greatest stars of all time.
Drogba A True Great
10bet considers Drogba to be one of the greatest soccer stars of his time and the operator is quite obviously very satisfied with having secured the international sports celebrity as one of its own. A 10bet spokesperson recently commented on the new agreement too and said that the player is considered to be the ultimate in big-game names, having scored 10 goals in 10 finals, as well as having won 10 trophies at club level.
The message that 10bet wishes to convey to the world is clear: Didier Drogba is a perfect 10 on all counts and will now represent 10bet as the perfect 10 in the world of brand ambassadors and star representation.
Building Positive Associations
Sports celebrity/bookie partnerships are bigger than big at present and sports betting is considered to be right up there in the same class as big data commodities and black gold. 10bet could arguably not have asked for more effective brand representation than that locked up in the persona of Didier Drogba.
The UK has emerged as a leading presence in the world of sports betting and online sports betting and the operator will surely benefit from all that Drogba has to offer in terms of public visibility and true stardom in sportsmanship.
The operator describes him as a natural fit in terms of brand compatibility. Drogba has upheld a firm record on and off the field has a stellar and flawless reputation as a player but also as an honourable human being. These are the types of associations that the world of sports betting should be after and should have been chasing down all along. Its not so much the bad boys of pro-sports who are able to make the kind of impression the world of sports betting wants to be seen associated with, but instead the outstanding and positively superb members of the global sports community – the men who cannot be flawed on as much as a single count. This is what drives what the world of professional sports bets continues to strive for: honour and a no-reproach existence