football

Football Index Donates Promo Rights To YGAM

November 20, 2020

- Grant Whittington

Digital sports betting operator and online sports trade platform Football Index is doing its bit for Safer Gambling Week by donating its shirt sponsorships of both Nottingham Forest and Queens Park Rangers football clubs to and for the benefit of the Young Gamers and Gamblers Education Trust (YGAM).

November 21st will see the Queens Park Rangers players kitted out in special edition shirts donning YGAM colours and branding instead of Football Index content. Nottingham Forest, in turn, will on November 24 during their stunt at Bournemouth wear the YGAM logo on their jerseys.

In addition to the brand-donate, Football Index will also write a cheque of £5,000 to YGAM in support of the organisation’s charity work in the U.K.

Initiative Part Of Ongoing Efforts

The latest initiative forms part of the operator’s recently launched new gambling awareness program in association with Nottingham Forest. The initiative aims to place renewed and ongoing emphasis on the importance of safer gambling practices and social responsibility – with a strong focus on educating local community football fans about the importance of safe gambling and betting.

Education is crucial as well as essential if communities are to successfully protect their children and young people, said YGAM co-founder Anne Evans in response to the Football Index initiative. Evans, a self-proclaimed lifelong fan of Nottingham Forest, says she’s full of hope regarding a positive outcome in terms of YGAM now being able to reach more people because of the investments being made by the bookmaker. The ultimate hope is that the initiative will create an increased awareness regarding the importance of safer gambling and betting among especially younger people, explained the YGAM co-founder.

Football Index Happy To Support

From Football Index’s perspective, so said co-founder Mike Bohan whilst commenting on the initiative, it is only a delight to be in a position to provide support to YGAM and to also at the same time help promote Safer Gambling Week and the importance of all it represents and hopes to achieve.

Since safer gambling has been ingrained in the operator’s corporate culture since right from the very beginning, it is exceptionally pleasing an experience to support and solidify the work being done by YGAM as it educates young people and future generations about the potential harm associated with irresponsible gambling and betting as well as how to go about making safer decisions about gambling in general, said Bohan. The initiative will hopefully prove an important and significant step taken forward in support of safer gambling, he concluded.

Supporting Safer Gambling Week

YGAM’s Director of External Affairs, Daniel Bliss, too, voiced his support of the initiative powered by Football Index.

Bliss said he regarded the education and informing of future generations regarding the potential harm associated with gambling to be an important step towards empowering young people to make the right decisions about gambling – decisions based on actual data and information. He also added that the shirt sponsorships have created an important opportunity for YGAM in terms of the charity being more visibly seen and thereby raising its own public profile. This, along with the sponsorship helping the charity to support young people, parents, and even teachers all across the country, said Bliss, is considered equal to significant progress about to be made.

Safer Gambling Week runs from November 19 up to and including November 25. According to Michael Dugher, Chief Executive Officer of the Betting and Gaming Council, temporary closures of businesses and public venues aren’t expected to have a negative impact on the efficacy of the week and the message it seeks to carry over and promote.

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