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Betfred Owner Acquires William Hill Stake

March 11, 2020

- Grant Whittington

Leading bookmaker Betfred, owned by market expert Fred Done, has acquired a 3.03% stake in fellow-bookie William Hill. Betfred is quite obviously on a mission to expand and in superb and giant fashion at that. The sports betting giant has worked its way into a variety of new markets and events and has been 100% focused on creating various inroads into US markets in particular. Betfred has launched sports books in both Colorado as well as Iowa and also managed to secure a foothold in Pennsylvania thanks to a partnership recently concluded with tech-provider Scientific Games.

Brand-dominance has been high on Betfred’s priority list too as was evident from the central role the brand’s sponsorship banners played ringside the February 22 fight between Tyson Fury and Deontay Wilder. Betfred’s Done has in the meantime remained rather coy about his plans regarding the acquisition of a larger stake in the bookmaking giant in future. He was however eager to point out that the reasoning behind his having purchased the shares in William Hill is firmly rooted in his regard of the UK-based bookmaker and that to his (Done’s) mind William Hill is by the by “massively undervalued”. He then went on to refer to William Hill as a leading US sports betting market player post-PASPA.

The Markets React

The announcement made by Done caused quite the stir in the markets and by closing time on Friday past, William Hill’s shares climbed a full point. The bookie is a force and has been regarded as such for the longest time. Considering that William Hill last year alone handled some $2.9 billion wagered, of which a 55% of the total number of bets were wagered via online betting channels, its quite clear where the company’s priorities are at.

This particular data-performance set furthermore confirms that Done’s decision is in fact in line with his usual unbeatable acumen for business. Not that anyone would readily expect a force of Done’s reputation to make anything other than decisions promising major future profits.

1 In Every 4 Bets Theirs

But perhaps most impressive of all, and yet again representative of just how keen of a business mogul Fred Done truly is, is the revelation made during the release of William Hill’s 2019 results that for the 12 month period leading up to December 31st, the bookmaking giant handled a nearly unbelievable 1 in every 4 bets wagered across all the US. These bets were accepted in 9 of the at-the-time 14 regulated US states.

That William Hill enjoys a giant-sized presence in the US is not secret at all. Theirs is the name among names in the world of sports betting and also, most significant perhaps of all, the most trusted name and a household one at that. No matter where in the world, bettors know that William Hill is the ultimate in sports betting experiences.

Everybody Knows Betfred

Betfred too, has been doing its thing in opulent fashion in a variety of regulated markets. Now that its owner has hopped aboard the William Hill dream-train, the bookie can do nothing else but succeed.

Betfred’s story is one of success and absolute determination paying off in massively handsome ways. Couple this commitment to regulated quality sports betting entertainment with the winning corporate culture subscribed to by William Hill, and the result can be nothing less than a steamroller success.

The future of sports betting in the US now beckons for Fred Done and Betfred, with the company now yet another step closer toward reaching the ultimate sports betting dream.

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