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GVC Partners With UK Sports To Promote Integrity

October 09, 2019

- Grant Whittington

British sport has a reputation to uphold and that reputation has its very roots lodged in integrity in professional sports. In order for that integrity to be preserved, it is crucial that professional sports players be properly educated about the dangers and particular temptations associated with match-fixing, the leaking of inside information to bettors and bookies, and so on. Which is why the news that GVC Holdings has formed a support partnership with the UK’s Professional Players Federation (PPF) that has at its core the education and training, could not have come at a better time.

According to information released by the PPF, the global gambling and sports betting operator will help facilitate the provision of sports betting credibility training programs to some 17,500 professional athletes all over the United Kingdom.

Pro-Sports Drives GVC’s Income

Head of Regulatory Affairs at GVC, namely David Foster, elaborated some on the basic motivation behind the decision on the part of the operator to join hands with the PPF. Foster said that professional sports and more importantly, integrity in professional sport, formed the very cornerstone of GVC’s business operations in the country.

It is for this reason, said Foster, that the company regards proper training and education regarding the dangers and temptations facing especially young professional sports people in the country, as being the very preservation of GVC’s own scope of business. The only effective buffer against succumbing to the many temptations existing in the industry today is proper education and information.

Training And Information Are Key

Teacher coaching, group trips to education and learning facilities and actual player information facilitation will all form part of the overall cause supported by the operator. This will enable the PPF to pool the support offered by GVC together with its own resources and by so doing, create a stronger and much more effective approach to providing training and information services to the country’s sports profession as a whole.

According to PPF chairman Brandon Batson OBE, the organisation regards GVC’s involvement in its capacity of the UK’s leading sports betting operator as exceptionally valuable to the cause of the federation. Batson said that the PPF firmly believes that the only effective way in which to combat fraudulent activities in professional sports in the country, is by education and training those most likely to come into contact with temptations and opportunities that are ultimately damaging not only to British sports but to world sports overall.

The Time Is Right

The global professional sports industry is particularly vulnerable in that the more the integrity of game and match outcomes is compromised, the less likely audiences will be to engage with sports in general.

People who love and follow sports do so passionately. Once the notion that outcomes are no longer fair or have somehow been rigged takes hold, it’s very difficult indeed to turn the integrity train around. This is a classic example of where prevention is miles a head of cure. By preserving integrity in sports, the very sport itself is safeguarded and buffered against a variety of onslaughts.

The incident involving Wales rugby backs coach Rob Howley being sent home from Japan following his involvement in irregular sports betting activities has yet again focused the attention of the world on the negative aspects of sports betting, and especially so in the UK. GVC’s support could therefore not have come at a more appropriate time as its obvious that proper education and training of professionals in sports leaves much to be desired yet

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