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1st Euro NBA 2K Event Heads For Gfinity

The news is out. The greatest city in the world will be hosting the NBA 2K League’s first ever Europe event. When the news broke that London’s Gfinity Arena would be hosting the National Basketball 2K League’s first ever Europe eSports competition qualifying event, the industry practically rose from its own arena seat, as did the popular arena’s share price, having spiked almost instantaneously by a remarkable 3.9%.

The tournament is set to kick off on December 13th and will be played over the course of two days, with a double elimination event scheduled for December 14th. NBA 2K players from all over the world will participate in the world-class competition event, representing countries like Belgium, Germany, Austria, France, Turkey and of course, the UK.

The World Is Ready

The best of the best of those participating in the competition event will ultimately become eligible for the NBA 2K League Draft, with the double-elimination event being live-streamed on the NBA 2K League’s Twitch and YouTube channels.

The announcement by Proactive Investors confirming the 3.9% Gfinity share jump is yet again a confirmation of world markets being more ready now than ever before to not only engage with the world of eSports as a major commercial role-player, but more than that, to fully embrace it.

Breaking Even A Looming Goal

As for Gfinity’s own growth journey, arena brand owners confirmed in October that it had at the end of June posted revenue figures marking a stellar 80% growth rate for the last 2 years in a row. The company expects to reach its goal of break-even by at least 2021.

As for the NBA 2K League, this December marks an important goal in and of itself for the eSports brand. NBA 2K League managing director Brendan Donahue said that its an exciting affair indeed to be able to bring together under one roof all of the best European players that the continent has to offer.

Since its opening season back in 2018, a total of 3 European players have made it all the way into the NBA 2K League play-offs. These are Harry “HazzaUK” Hurst and Jamie “vGooner-“ Bull, both from the UK, as well as Germany’s Jannis “JLB” Neumann.

Purpose And Format

Expanding into Europe is a milestone reached for the League and the plan is obviously to grow and extend its reach even further into more prominent global regions. A September announcement confirmed that Gen.G planned on launching an NBA 2K League team from Shanghai. This is expected to happen by as early as next year.

Donohue explained that involving more players from more continents is an important step for the League and that the decision to host the first European qualifier at Gfinity was born from the success of last year’s APAC Invitational. The Invitational saw several “draft-eligible” players from Asia-Pacific identified.

The NBA 2K League is a professional eSports league that was co-founded by the National Basketball Association and Take-Two Interactive Software Inc. It is also the very first professional eSports league owned and operated by a US professional sports league, which makes it all the more prominent and newsworthy that the first Euro-qualifier will be hosted in London. As for the Gfinity qualifier itself, the competition will see a total of 20 players battle it out in scrimmages as well as the double-elimination tournament. Those classified as elite and qualifying will then go on to play in the 2020 NBA 2K Draft, next year.

Scrimmages will commence on Friday December 13th at 4pm local London time and will continue until 7:30pm. On Saturday, the double-elimination action gets underway at 10am and will last until approximately 8pm.

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