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The Biggest Shirt Sponsorship Deals in Modern-day Football

September 07, 2015

- Grant Whittington

While the Premier League may not be the best performing competition in the world of football, it is certainly the most lucrative. Not only have Premier League chiefs just put pen to paper on a record-breaking, £5.1 billion television rights deal with Sky and BT Sports, but five top-flight English clubs also appear in the top eight shirt sponsorship deals in modern-day football. With English clubs holding the three most lucrative shirt sponsorship deals at present, it is clear that the British game is saturated with money making opportunities (if a little short of home-grown talent).

English Domination: The Top 3 Shirt Sponsorship Deals

With this in mind, let’s take a look at the three top shirt sponsorship deals in the current market.

1.       Manchester United (£53 Million a year with Chevrolet)

Since the retirement of Sir Alex Ferguson, Manchester United have experienced declining fortunes. After failing to qualify for Europe under the short and disappointing tenure of David Moyes, the club have only fared partially better with Louis Van Gaal at the helm (although the club is primed to earn a Champions League spot this season). The Red Devils remain a fearsome commercial juggernaut, however, with an annual £53 million shirt deal with Chevrolet a key staple of their financial empire. Completed in part thanks to the influence of American owners the Glazier family, this deal is just reason why United remain a great force in British football and if you fancy backing them for the title why not take advantage of this Betclic offer?

2.       Chelsea (£40 Million a year with Yokohama)

Chelsea is a club that is relatively new to the upper echelons of global football, and one that has soared since a takeover by Russian billionaire Roman Abramovic in 2004. While the club took a while to develop a viable and profitable infrastructure, its lucrative partnership with Japanese tyre company Yokohama has gone from strength to strength since the agreement of an initial £18 million deal. This was increased to £40 million in time for the 2014-2015 season, meaning that the Blues now have the second most expensive shirt-sponsorship deal in the world.

3.       Arsenal (£30 Million a year with Emirates Air)

While Arsenal may have won just one trophy in the last ten years, they have qualified for the Champions League for the last seven seasons consecutively under the stewardship of Arsene Wenger. True to form, they are also comfortably in the Champions League places when it comes to shirt-sponsorship, with a £30 million-a-year deal in place with Emirates Air. The deal, struck in 2012, reflects Arsenals’ financial strength and the hard work that has gone in to creating a sound business model.

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