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UFC To Launch Live Event Betting

October 15, 2019

- Grant Whittington

The Ultimate Fighting Championship has officially joined the live betting party. The UFC recently announced that it would soon be launching a live data stream that can then be incorporated into sportsbooks by sports betting operators. This will enable UFC fans to bet on live events and to really go all out on engaging with the mixed martial arts and its many competitors.

The data stream will be launched via and administered by the UFC Event Centre and will be offered on the strength of a partnership between the UFC and its sister company, IMG Arena. A total of 50 UFC bet lines and opportunities will initially be included in the all-encompassing offering, with 20 more bet types to be included during live in-play betting. The promoter has said that real-time options will be incorporated and announced as the events happen and unfold.

Fans Are In For A Treat

UFC President Dana White is most excited about the new adventure that awaits the UFC. White said that UFC fans were some of the most loyal and passionate fans roaming the face of the earth and that being able to wager a bet during an actual live fight is expected to go down an absolute charm.

White elaborated further and said that bookmakers will benefit every bit as much from the data feed as will the bettors themselves. This, said White, is because unlike many other major world sports, UFC has no off season. Its year-round play and it all happens on the clock as well as around it.

No Cost Announcement Yet

The UFC has not yet provided any indication as to what the membership fees payable by online bookies will look like. What we do know is that these may include either annual fees payable by operators of sports betting businesses, or some type of a shared-revenue income structure. But whatever may follow regarding the announcement of membership and access fees payable, one thing remains a done deal; operators are going to be lining up to pay their way in.

UFC fights are followed by literally millions of fans all over the world and its one of the most popular physical contact sports in the world today. Fans literally cross continents in order to attend fights and competitions and there’s no telling what the enormity of the reaction will be once they are able to wager live bets.

Bets Will Be Creative, Inviting

The UFC has already begun to tease the new product and has said that the engagement package offered to bookies and fans will include logos, photo galleries, bios and write-ups about the fighters, information about past and upcoming fights, and much more.

Whilst it’s true that live bets are already available for some MMA and other combat fights and sports, the UFC has committed itself towards bookies and fans in the way of making available a variety of live bets never before seen in the world of competitive combat sports.

The idea was to create something new and special; not merely duplicate something already done to death. Some of the creative bet options will include wagering on the number of comedown attempts, in-action knockdowns, the number of strikes landed by any given player during the course of a fight, and even the amount of time spent on the mat.

Its very obvious that the UFC has gone all out in an attempt to make a success of its latest venture, what with so much creative thought having gone into creating exciting bet opportunities. The future of UFC in the popular world of sports betting is shaping up to be bright indeed.

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