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UKGC Survey Shines Light On Betting Behaviours

March 02, 2020

- Grant Whittington

UK players report loving a variety of gambling and betting products, and a recent survey conducted by the UK Gambling Commission (UKGC) provides interesting information regarding specific player and bettor habits. The survey was conducted for the year 2019 and yielded quite the selection of interesting results. Online gambling proved the most popular by a long shot, among players who mainly play at home as well as those who sneak a session or two into the mix whilst at the office or at work. Online in-play sports betting however continues to drop lower and lower still when compared to online gambling games.

What the survey found that is particularly interesting to note is that players are apparently logging in more often than what was initially assumed to have been the case. The study shows that over a typical time period of 4 weeks, 47% of survey respondents will have engaged in some form of gambling. What this statistic comes down to is that the tendency to engage with online gambling games on a once-monthly basis has improved by at least 1 point when compared to a similar 2018 survey.

Lottery Players Love To Gamble Too

Fans of online Lottery products make up a huge portion of the statistics, and especially relevant to those who reported playing online gambling games. And needless to say, whatever players and bettors are doing in their available gaming time, whether at home or at the office or even the way tot the office, they far prefer to do so via their mobile devices.

Even though some folks are managing to sneak in a session or two at work, the majority of players still report playing mostly during their free time away from home and at home. A small number of players love to get their gaming fix on the way to work, with 12% reporting gambling during a daily commute this way and that.

Restrictions Mean Less Retail

Sports betting continues to live its heyday too. Online participation was reported by the survey as having been up a smooth 81%. By the same measuring stick, retail betting underperformed somewhat, having com in at only 27%, marking a worrying 13% drop when compared to the previous year’s figures.

Players to appear for the biggest part to have moved away from frantic sessions of engaging with gambling games. Instead, those who gamble once a month and fewer times than once a week appear to be living a resurgence.

That government-imposed betting limits have had a detrimental effect on how often players now choose to gamble on machines at physical betting shops can clearly be seen from the results of the survey. The numbers fell by nearly half to only 0.8% in 2019, which is a shocking figure in too many ways to mention. What with betting stakes having been reduced from £100 to a significantly lower £2 back in April last year, players and bettors are bound to have lost interest.

Awareness Is A Positive Thing

On the positive side of things is evidence that self-exclusion policies appear to be paying off. Players report awareness of self-exclusion programs having risen by at least 47 points since 2015. This surely is a sign of fantastic health as far as the industry as a whole is concerned. And its not as if too many players have registered for self-exclusion or even spend-limits.

The positive marker is rooted in the fact that now that players are aware of options available to them, they will be more likely to make use of the available catch-nets if and when required. All of this paints a promising picture for long-term industry sustainability.

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