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Virtual Sports Betting To Focus On Long-Term

October 26, 2020

- Grant Whittington

Virtual sports betting operators’ and developers’ biggest challenge right now isn’t securing a full-on growth explosion, but rather keeping players interested in the vertical in the long term. This according to DS Virtual Gaming Head of Business Development, Araksi Sargsyan.

That Sargsyan and others like her are now left mulling over the longevity and prospects of long-term survival and success of virtual sports stands to good reason. This is the same vertical that took centre stage when the live sports hiatus was at its peak only a couple of months ago. And now that traditional sports and traditional sports betting are making a comeback, those who benefited from virtual sports not all that long ago will naturally be searching for clarity regarding how to best go about securing the vertical’s future alongside as opposed to in the absence of.

And on top of everything else, there’s also the realisation that such is the nature of the global health crisis, that it is a dynamic that could once again shift in favour of virtual sports betting as a leading vertical at any point in the near future.

Flexible Means Unbreakable

But however the odds may or may not shift in favour of betting on virtual sports, the key to success has always been, and will always remain, adaptability. Along with a willingness and preparedness to be flexible, adaptability is according to Sargsyan the key decider. And this adaptability is locked up in the presence of an “omnichannel” offering.

Such has been the nature of DS Virtual Gaming’s own approach, says Sargsyan, even before the global health crisis of 2019-20 struck. Even before the onset of the crisis, the company focused fully on ensuring the availability of its products both physically (retail) as well as online. These existing solutions were what successfully secured the success and the tenacity of the supplier/developer. At the end of the day, all that remained doing, explained Sargsyan, was to transfer physical operations online – a migration the company managed to pull of in a matter of literally days.

Focus Should Be On Individuality

But adaptability isn’t the only key to remaining relevant in a market. According to Sargsyan, when wanting to hold on to a larger share of the market than one’s contemporaries, it is also necessary to focus on and give special attention to the player as an “individual”, something achieved only by realising that no two markets are the same. A game performing above-standard in one market does not necessarily lead to that same game performing well even in a neighbouring market, explained the business development expert.

According to Sargsyan, what operators and developers alike have to continue to do is to pay close attention to the finer details and dynamics of every individual market. This means paying attention to key focus areas such as games selection, regulation, and even individual changes in preference – not only in the present, but also with an eye on future expectations and ever-changing shifts and dynamics.

Games That Are Close To Home

As for which market currently leads the DS Virtual Gaming products race, Sargsyan’s answer came quick and resolute: Latin America. And it is for this reason that the specialist developer is currently focusing specifically on adapting their products for a culture-rich LatAm market.

The number one goal for a developer like DS Virtual Gaming is to create games that don’t create the impression of having been made in some distant far-away country, explained Sargsyan. Instead, players frequenting the betting shops of Latin America should take for granted that whoever manufactured this game or that, is their close compatriot.

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