You Don’t Know What You’re Tweeting! EPL’s Twitter League
September 07, 2015
OK, so Chelsea may be top of the Premier League, but where do they stand in the social media table?
This is an interesting question, with social media and Twitter increasingly popular platforms for fans to share their opinions. Some clubs have a greater social media following than others, however, while there are also groups of fans who are far more active through this medium than others. This creates a unique and altogether more interesting set of tables, with some surprising results that are sure to cause discussion among fans
Who has the Most Twitter Followers?
In some respects, the amount of Twitter followers correlates with the magnitude of the club. Arsenal lead the way with an impressive 5.3 million followers, for example, with Chelsea a close second with 5.16 million. Global giants Manchester United are languishing in third with a relatively low 4.41 million followers, with Liverpool, Manchester City and Tottenham completing the top six. This is an accurate representation of the Premier League’s top six, so clearly clubs are performing in accordance with their size, popularity and stature this season.
When it comes to fan activity and tweets, however, the tables are turned. Interesting Manchester City fans are the most frequent messengers, with an average of 66,000 tweets. Everton are second followed by Queens Park Rangers, who despite boasting relatively small numbers of followers remain exceptionally busy on a daily basis through the medium. Most surprising of all, Manchester United’s global army of 4.41 million social media followers are the least prolific tweeters, with just 12,000 messages sent on average. This underlines the fact that power and aggression is no match for mere volume, while it may also reflect United’s recent troubles since Sir Alex Ferguson’s retirement.
The Bottom Line
So what exactly does all this mean? Not a huge amount, although Manchester City fans can at least console themselves with the fact that they are likely to come top of the ‘tweets sent’ league come the end of May. Arsenal may also claim some much needed silverware, if indeed a trophy is handed out for having the most Twitter followers.
On a serious note, the fans involved can at least pride in their level of support and social media presence, as they use the medium to share views, vent frustration and follow their favourite players. In this respect, these Twitter tables offer an insight into the mind-set of their fans and the love that they have for their club.
[image sorce: http://www.analyticsseo.com/blog/social-media-use-amongst-premier-league-football-clubs/]