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Established in London in 2008, the Smarkets betting exchange was the brainchild of an elite team of software engineers and financial experts. Their vision was to create one of the best online bookmakers UK punters have available to them, by creating a highly innovative gambling platform.

Being a betting exchange rather than one of the more conventional UK online bookmakers means that the odds at Smarkets are set by the punters themselves. The peer-to-peer exchange betting is based on sound trade principles, and Smarkets profits by taking just 2% from your wins, which is considerably lower than at many other online betting sites.

The betting exchange format works especially well for novelty markets such as political betting, and it is here that Smarkets has had its biggest impact to date. However, there are always several online betting offers available on the site and with the Financial Times calling Smarkets Europe’s 25th fastest-growing company in 2017, there are sure to be even more in the future.

Customer Service

Smarkets Customer Support Agents are available through various communication channels. You can call them between 9am and midnight (GMT) and can email them at any time. The fastest way to get a response is to use the 24-hour live chat feature on the site as you bet online, and for smaller issues you can also consult the comprehensive Smarkets Help Centre.


All transactions at Smarkets are encrypted using state-of-the-art SSL technology, making it among the safest UK bookmakers online. Your funds and personal information are so closely guarded that they are as safe as if they had never been online in the first place, and the licences from the United Kingdom Gambling Commission and the Malta Gaming Authority should give you even greater peace of mind.

Payment Options

One of the things that helps to make Smarkets so accessible and among the best online betting sites, is the fact that its banking options are wide enough to accommodate all punters. The secure and trusted deposit and withdrawal options include bank transfer, Neteller, Skrill, Visa, Visa Electron, MasterCard and Maestro.

Processing times vary among transfer options, so you will need to check the ones that apply to you. For extra security, you should also note that withdrawals can only be made to the original source of the funds, so remember to factor that into your plans.

Odds and Coverage

Bets on events in politics and popular culture are always available at Smarkets, as are Football, Tennis, Basketball, Boxing and Cricket. Sections for particular events such as the Cheltenham Festival are often created, and the comprehensive in-play betting section covers all the same sports as conventional wagers. You set your own odds by choosing the ones you want from a list; if it is matched with another punter’s wager on the opposite outcome, then your bet becomes active. The innovative trade out feature allows you to hedge your bet by wagering on both possible event results, which reduces your exposure to risk.

Is there anything else you should know?

Smarkets does offer a small welcome bonus, but there are not really any other special offers on the site. What makes this such a great option for online betting is the flat 2% commission rate, and the smooth, beautifully designed user interface. The site runs flawlessly on all desktop and mobile browsers, while iOS and Android users can also download the Smarkets app.

Punters can set the type of odds that they want to deal with, and can even choose between light and dark colour schemes for more personalisation. When looking for a self-determined, empowered experience while sports betting online, UK players should definitely check out what Smarkets has on offer.

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