Established in 1989, BoyleSports is Ireland’s biggest independent bookmaker. John Boyle started the company after he lost his job delivering bread, so he’s not done too badly all things considered. Within 15 years he had almost 80 betting shops, while internet business was on the rise.
BoyleSports was perfectly placed to take advantage of the boom in online gambling, and now has over 200 shops in Ireland and employs more than 1,700 people. Some of these employees were saved from redundancy when BoyleSports took over shops run by rivals such as Celtic Bookmakers and William Hill.
A company which prides itself on offering a quality customer experience and great odds, BoyleSports aims to be the best value bookmakers in Ireland. It has a reputation for offering some of the best prices you can get online. It also offers a unique rewards scheme where you’ll reap the benefits of staying loyal. This includes bets placed online, in-store, on mobile and over the phone.
BoyleSports has used sponsorships to good effect to increase its brand awareness and market share. It was Sunderland’s main shirt sponsor across four years of Premier League action, while the bookmaker also had links with Aston Villa and the Irish Football Association. It’s been responsible for organising the International Poker Open since 2008, and has sponsored horse races at meetings such as Cheltenham and Newmarket.
£25 worth of free bets
How it works:
- Click this link and sign up to Boylesports
- Deposit and place a £10 bet to qualify for the free bet
- You’ll then receive a £5 free bet to place on whatever you want
- You will now receive a matched free bet of 50% of your qualifying bet up to a maximum of £20 worth of free bets.
Simply put you will need to place £50 worth of qualifying bets to receive £25 worth of free bets.
There’s lots of information in the BoyleSports help centre, which has a selection of FAQs to help you out. If you still need assistance, contact details are readily available. You can call and email the company, or make the most of the 24 hour a day live chat service.
It’s straightforward to deal with banking issues on the BoyleSports website, whether you’re depositing or withdrawing funds. There’s no fee for using your credit card to deposit cash, which isn’t always the case with major bookmakers.
You can link your account to a variety of payment methods, from credit and debit cards to e-commerce options like PayPal, Neteller and Skrill. You may be asked to provide additional documentation when you make your first withdrawal. This is common across all betting sites though, especially if you’ve made a substantial profit
Odds and Coverage
There’s a wide range of sports available across BoyleSports’ website, from Premier League football to horse racing, boxing, rugby and snooker. Check out the latest promotions, or have a wager on the current political issues. The bookmaker’s live betting platform is slick and easy to use, with tens of thousands of different bets available on any given day. BoyleSports don’t currently offer live streaming, which is another improvement that could be made to the site.
Is there anything else you need to know
A vibrant website that catches the eye, it’s also very easy to use. A banner across the top of the homepage provides links to different parts of the site, from sports betting to casino games, bingo and poker. Then there’s a range of quick links to choose popular sports and markets from, and below this a full A-Z of sports.
The selections you make are added to your betting slip on the top right of your screen. You can minimise the slip, but it doesn’t automatically stay in sight when you scroll down to see more events. This is something that could be improved so you can keep an eye on the choices you’ve already made.
You’ll see the famous faces of jockey Joseph O’Brien and ex-footballer Stan Collymore endorsing the website. They both contribute to blogs and podcasts offering their views on the latest news, form and developments, which is a nice feature of the site. There’s plenty of content up there to keep you both occupied and informed, from interesting articles to the latest form guides.